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Digital Marketing vs Traditional Marketing

Digital Marketing /

Digital marketing vs traditional marketing: what is the difference? Digital marketing is an umbrella term for all the activities involved in promoting products or services using digital channels such as social media, email, online advertising, search engine optimisation (SEO), display advertising and mobile advertising. Digital marketing has grown significantly over the years with more people […]

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What is social media marketing

Social Media /

What is social media marketing? Social Media Marketing (SMM) are social media platforms used to connect with your audience in order to promote your brand, improve sales, and drive traffic to your website. Social media marketing involves designing high quality content to attract prospective customers/clients, listening and engaging with your followers, analysing your results and

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